Updated as of February 1, 2008

At Entertainment Research Institute, LLC (the “Company”) we “recognize that privacy is important. The following describes privacy practices specific to the Company. To understand how we treat the information you give us, please read this policy. Capitalized words used herein without definition shall have the meanings ascribed to such terms in the Terms of Service found at, and incorporated herein by reference.

Except as otherwise discussed in this Privacy Notice, this document only address the use and disclosure of information we collect from you online. For some services, we either collect or transfer personal information to a service provider, if any, you have selected, or you may visit other merchants through links on our site, if any, who may collect and use your personal information. In those cases, the third-party service provider or merchant’s privacy policy, if any, will govern how your information is handled.


For each visitor to the (e”Website“), our web server automatically recognizes the consumer’s IP address. The Company collects various information, including, but without limitation to, purchase information, review information, and/or site registrations submitted by the consumer.

The Company does not rent, sell or share personal information about you with other people or nonaffiliated companies except to provide products or services you have requested, when we have your permission, or under the following circumstances:

The Company provides information to trusted partners, who work on behalf of or with the Company under confidentiality agreements. These companies may use your personal information to help the Company communicate with you about offers from the Company and our marketing partners. However, these companies do not have any independent right to share this information. We have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request, (b) enforce applicable Terms of Service including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against imminent harm to the rights, property or safety of the Company, its users or the public as required or permitted by law.

If the Company becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, we will provide notice before personal information is transferred and becomes subject to a different privacy policy.

Third-party Advertisers, Links to Other Sites

The Company may allow other companies, called third-party ad servers or ad networks, to serve advertisements within the Website. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on the Website. They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or Web Beacons) to measure the effectiveness of their advertisements and to personalize the advertising content you see.

The Company does not provide any personally identifiable information to these third-party ad servers or ad networks without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out. However, please note that if an advertiser asks the Company to show an advertisement to a certain audience (for example, men ages 18-34) or audience segment (for example, men ages 18-24 who have viewed certain channels of content) and you respond to that advertisement, the advertiser or ad-server may conclude that you fit the description of the audience they are trying to reach. The advertiser may also use information regarding your use of the Website, such as the number of times you viewed an ad (but not any personally identifiable information), to determine which ads to deliver to you.

You should consult the respective privacy policies of these third-party ad servers or ad networks for more information on their practices and for instructions on how to opt-out of certain practices. The Company’s privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites.

Information Security

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data.

We restrict access to personal information to the Company employees, contractors and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

We do not store any credit card information. All payments and credit card information shall be through PayPal. The Company’s Terms of Service or this Privacy Notice does not does not apply to the use and/or accounts PayPal. Terms of use for PayPal is found at:

Privacy policy for PayPal is found at:

Data Integrity

The Company processes personal information only for the purposes for which it was collected and in accordance with this Policy or any applicable service-specific privacy notice. We review our data collection, storage and processing practices to ensure that we only collect, store and process the personal information needed to provide or improve our services. We take reasonable steps to ensure that the personal information we process is accurate, complete, and current, but we depend on our users to update or correct their personal information whenever necessary.

Changes to this Policy

Please note that this Policy may change from time to time. We will not reduce your rights under this Policy without your explicit consent, and we expect most such changes will be minor. Regardless, we will post any Policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Policy changes). Each version of this Policy will be identified at the top of the page by its effective date, and we will also keep prior versions of this Privacy Policy in an archive for your review.

More Information

For more information, questions or concerns regarding this Privacy Policy or the Company’s treatment of personal information privacy practices, you may write to us at:

Entertainment Research Institute
Attn: Privacy
8950 W. Olympic Blvd. Suite 452
Beverly Hills, CA 90211 USA